B2C E-commerce Study In Four Arab Countries
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A recent analysis by the Arab Advisors Group of e-commerce expenditure in Kuwait, Saudi Arabia, the UAE, and Lebanon was released recently after studies based on major online and face to face surveys conducted by Arab Advisors Group during 2007.
Total number of e-commerce users in these four countries exceeded 5.1 million people in 2007.
The UAE’s e-commerce users penetration was the highest among the countries studied. The UAE’s e-commerce users’ penetration stood at 25.1%. Saudi Arabia (14.3%) and Kuwait (10.7%) followed while Lebanon had the lowest penetration of e-commerce users with 1.6% of the total population.
The UAE also had the highest average amount spent per capita over one year. As for Lebanon, it had the lowest e-commerce expenditure per capita per year and per month due to a low penetration of e-commerce users in the country. However, Lebanon registered the highest e-commerce expenditure per e-commerce users.
# Press Release: Arab Advisors Group
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