Microsoft And LINKdotNET Launch New MSN Maghreb Portal

| Apr 24, 2008 | comment 5 Comments

Microsoft has launched a new French-language portal for its MSN service, called MSN Maghreb, geared towards the Arab Maghreb region which will provide the latest news and entertainment for users in Morocco, Tunisia and Algeria.

The project is a joint venture with LINKdotNET, a subsidiary of Orascom, with which they already launched MSN Arabia in the past, and who currently operate that portal and will operate this new one too.

MSN Arabia, which was launched back in October 2001, attracts around two million page views a day and 2.7 million Hotmail subscribers; and with MSN Maghreb, Microsoft and LINKdotNET are hoping to tap into the rest of the Arab population from the mainly Francophone North African Maghreb region, and of course by doing that, consequently get into local advertisers’ pockets.

The announcement was made by Microsoft CEO Steve Ballmer and Orascom board member Khaled Bichara at a press conference in Skhirat, Morocco, earlier today.

The new portal is accessible at www.maghreb.msn.com

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