The Art Of The Start (Guy Kawasaki)
Many books have been published, walking new entrepreneurs through their first steps of setting up and running their business, but not all of them come from someone like Guy Kawasaki, former chief evangelist at Apple Computer, current Venture Capitalist and successful entrepreneur who has been involved with several startups over the years.
In his book “The Art Of The Start“, as its name suggests, Guy talks about the art of starting a business and how each and every task at hand should be handled; from identifying your customer base and writing a business plan to raising capital and bootstrapping to recruiting, establishing partnerships and building brand identity.
‘The Art of the Start’ shares all the essential steps to launch great products, services, and companies, as well as the ways you can unleash the entrepreneurial thinking and creativity that can keep you ahead of the pack.
Kawasaki provides readers with GIST, Great Ideas for Starting Things, that include his field-tested insider techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and buzz building.
The book is a very handy resource for anyone starting a business, giving them a checklist of points they have to focus on and consider to get their startup off the ground, up and running.
At different points, it does feel like the book is targeting technology startups seeking venture capital a bit more than others, but for entrepreneurs in the Arab world who don’t have as much access to venture capital for the time being, the focus should be more on the lessons and less on the specific details in these parts of the book.
#Amazon : The Art Of The Start (Guy Kawasaki)
