StartUpArabia

Mohamed Marwen Meddah | May 22, 2008 | View Comments

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Logta is a new online service aiming to provide shoppers with a one-stop shop for promotions covering Electronics, food items, travel and leisure, real estate, beauty & personal care, clothing, and apparel amongst other categories.

The service also provides retailers and brand owners with a new channel to advertise & publicize their promotions, getting their message and products across to the site’s visitors, who will be able to search through these categorized promotions and pinpoint the location of the product they are looking for with the best deal.

Additionally, visitors can register for alerts and notifications by building special profiles for the products or services they are looking for; making it a lot easier for them to find what they’re looking for, but also building a rich database for Logta.com, with the community member’s preferences and details, making targeted advertising a strong opportunity for them.

Even though Logta is essentially just a place to find promotions for people to use at retailers’ stores; they plan to start providing retailers with online payment & delivery capabilities for certain categories and items in the future.

The service has built-in analysis tools that retailers and brand owners can use to measure the effectiveness of their promotions and advertising campaigns by analyzing traffic from the site vs. products sold at their stores.

Logta was developed by Dubai based Danat e-ventures, and is available in Arabic & English. The service mainly targets users in the UAE and Saudi Arabia, with future expansion plans to the GCC and other Middle Eastern markets.

# Logta