StartUpArabia

Press Release: SouqElArab.com partners with Yamli.com to offer a unique user experience for Arabs
Amman, May 6, 2008

The Arab social Web shopping portal, SouqElArab.com has partnered with Yamli.com, which offers tools that allows easy access and expand the Arabic Web, to offer Arabs the facility that allows Arabic speakers to write Arabic using English alphabet.

Embedded within the SouqElArab.com Web site is Yamli’s API technology that allows the user to easily access the vast product lines without the need of an Arabic keyboard. The technology has been implemented in the search engine, as well as the use of User Names for the Networking facility offered, and for placing reviews, messages and text fields. The technology is simply “Write in Arabic – Type it the way you say it” as Yamli creators put it.

“I am really excited for this partnership and looking forward for more collaboration with SouqElArab.com. Our mission at Yamli is to empower the Arabic language on the Web and we firmly believe that in unity and collaboration we can and will achieve our goal” says Yamli.com Co-Founder, Habib Haddad.

Further to this facility, numerous co-operations and partnerships are in process of implementation to better serve both companies in terms of exposure, accessibility and branding.

Fadi F. Dababneh, Founder & CEO of SouqElArab Inc. added: “This new technology has started to revolutionise the Arabic language’s use on the Internet. More and more Web services are offering this technology from Yamli.com to better serve and understand the needs of its user-base. I believe nothing like this has come along since the first Arabic e-mail service was offered in the late 1990’s.”

Language Analytics LLC, which created and operates Yamli.com is an Internet startup based in Cambridge, MA, (USA) specializes in smart transliteration technologies for Arabic and other languages.

SouqElArab.com, operated by SouqElArab Inc., is a growing Arab on-line marketplace in the making. It offers visitors a social shopping experience whereby they can network with like-minded people and shop at the same time. The shopping experience is based on members’ recommendations and feedback, where visitors rate and review products and come together to form a community based on their hobbies, interests and traits.

# SouqElArab, Yamli