Every entrepreneur’s dream is to see their new product or service catch on, break into the mainstream and reach widespread adoption. Malcolm Gladwell’s book ‘The Tipping Point‘, published in 2002, talks about just that: the point where products, services, messages or ideas tip over and become a big success.
The book explores the concept of “epidemics” and how ideas, products, messages and behaviors spread just like viruses do, and what it is that makes them tip over and become an epidemic; starting from the influential kinds of people who can spread the message, to the stickiness of the message itself and the context in which it came to exist.
The book also discusses the three pivotal types of personalities that trigger “word-of-mouth epidemics” and help spread the message: Connectors, sociable personalities who bring people together; Mavens, who like to pass along knowledge; and Salesmen, adept at persuading the unenlightened.
It’s a very interesting read and provides a new way of thinking for how to handle promoting a product, idea or message; and how to eventually make it a success.
The book is very well written, in a really simple style, explaining the different concepts and ideas and giving a number of examples to illustrate everything, making the discussed points even clearer.
This book is recommended to every entrepreneur looking to build an effective marketing strategy for their new business; it really gives you a new perspective and line of thought that is very interesting and could help enormously in generating the required buzz around your ideas and creating a hype around your products, which should eventually result in more sales and success.