IDC: Global Online Ad Spending to Hit $106B in 2011
Marketers worldwide will increase their spending in online ads at a 15 percent to 20 percent clip in the coming years, a growth rate that is “phenomenal,” IDC said Wednesday.
This year, global spending in online ads will reach US$65.2 billion, or about 10 percent of the total advertising market.
In 2011, online ad spending will hit $106.6 billion, accounting for almost 14 percent of the total advertising market, according to IDC.
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The U.S. will lead the global market in online ad spending with $45 billion in 2011. But the fastest growing regions will be Central and Eastern Europe and the Middle East and Africa, with average annual growth rates of 42.1% and 29.8%, respectively.
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Today’s leading categories of online ads, adult content and gambling, information, electronics, and computing, will still be the top ones in 2011, IDC said.
# Source: ComputerWorld