Javna Launches MobiAd Mobile Advertising Platform

| Aug 10, 2008 | comment Leave a comment

mobiadJavna, a leading Arab company in the field of mobile software solutions and wireless applications has launched MobiAd, the first mobile ad application that allows users to earn money.

The Amman-based company said the program needs only to be downloaded on users’ cell phones free of charge, to start immediately accumulating points and collecting money. In addition, subscribers will also be eligible for periodic drawings on prizes offered by advertisors .

Underlining the feasibility of MobiAd as an ad platform, Javna said companies can now resort to this state-of-the-art application to get their messages across to the targeted segments of consumers who, for the first time ever, will have the chance to earn money rather than just spend it.

Javna hopes MobiAd will meet the growing needs of companies for innovative and out-of-the-box marketing techniques that ensure the achievement of the ad campaign goals while maintaining high levels of customer satisfaction.

MobiAd allows advertising companies and ad agencies to reach out to the targeted segment of consumers in a modern and more interactive fashion, by defining the targeted age range, gender, and geographical location, among other data necessary to render the ad campaign a success and ensure its objectives are met in an optimal manner. In addition, the program provides technical reports to evaluate the campaign throughout its various phases.

All telecom companies’ subscribers, regardless of the type of their subscription, can download the software by visiting its official website: www.mobiadhome.com. Subscribers will have the choice to voluntarily join the marketing programs according to their interest and be rewarded for their choice; they will be also be able to invite their friends to Join the program and share the benefits with others.

Javna expect the mobile advertising platform to have a significant share of the Arab ad market, estimated at $7bn annually, especially since the new technology is based on interactive solutions through multiple delivery channels starting from SMS and MMS messaging, to flash interfaces that appear when a call is received or made by the user. These marketing tools can be programmed to appear regularly on set dates and times.

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