The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

| Nov 14, 2008 | comment Leave a comment

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)The Dip is a great little book by Seth Godin, that tackles a simple idea, which is simply that winners do quit, and quitters do win.

The book talks about how every project (or job, hobby, or company) starts out exciting and fun, but then gets harder and less fun, until it hits a low point—really hard, and not much fun at all.

At points like this you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.

The book argues that what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.

Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.

Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer.

This is a well written little book that should come in handy for everyone, and provide pointers on how to figure out if you’re in a Dip that’s worthy of your time, effort, and talents; or if you should quit, so you can be number one at something else.

[Amazon: The Dip - Seth Godin]

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