H2O New Media To Launch ‘Tiger Fish’ Social Media Advertising Platform
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Dubai-based H2O New Media announced plans to launch the region’s first dedicated social media advertising platform next month, allowing advertisers to target users based on their online community profile.
The platform, called Tiger Fish, is planned to offer advertising services similar in concept to those provided by Facebook and MySpace.
“The Middle East is the second-fastest growing market for social media behind Africa,” Steve Vaile, the chief executive and founder of H2O New Media, told The National. “I think the region needs its own online advertising platform, which is why we have been developing the Tiger Fish network. It will allow advertisers to target the users who want to view their ads.”
Although Tiger Fish claims to have access to more than 300,000 locally based consumers on both English and Arabic content platforms, Mr Vaile said the focus would be mostly on those who speak English. The new platform would offer businesses that previously would have taken products from the US or Europe the opportunity to have local support and consultancy. “There’s a lot that goes into an application like this.”
There isn’t much more detail out there about Tiger Fish yet, but my understanding is that it’s based around the different social media communities H2O New Media has built, leveraging the database of different user profiles in this network of online community services to offer advertisers the chance to target specific segments more precisely.
» Tags: Advertising, H2O New Media, Social Media, Steve Vaile, Tiger Fish
View Comments to “H2O New Media To Launch ‘Tiger Fish’ Social Media Advertising Platform”
Mike Anderson on Dec 31, 2008 | Reply
This is needed, the middle east needs its own platform
Billy on Jan 31, 2009 | Reply
I heard that H2O are working on another massive new project.
Has anyone heard about this??
Immad on Feb 25, 2009 | Reply
Billy this is the Promos site that they have been working on – we had a demo yesterday its very impressive its a retail application and i understand they are launching next week. H2O I think also just secured a very large chunk of capital investment so I think you will be seeing a lot more of these guys in the future, its going to be interesting to see if they will be able to relegate some of the other players in Dubai. Also look out for my new site CEO Dubai – this is another social media community that will launch soon targeting top level CEO’s in Dubai. Its not finished yet but will be soon. Cheers
Steve Vaile on Feb 25, 2009 | Reply
We are currently working on a retail application to be launched next week. More info then.
Please contact me steve at h2onewmedia if you would like more information. Thanks
Steve Vaile
CEO H2O New Media