H2O New Media To Launch ‘Tiger Fish’ Social Media Advertising Platform

| Dec 30, 2008 | comment 9 Comments

H2O New MediaDubai-based H2O New Media announced plans to launch the region’s first dedicated social media advertising platform next month, allowing advertisers to target users based on their online community profile.

The platform, called Tiger Fish, is planned to offer advertising services similar in concept to those provided by Facebook and MySpace.

“The Middle East is the second-fastest growing market for social media behind Africa,” Steve Vaile, the chief executive and founder of H2O New Media, told The National. “I think the region needs its own online advertising platform, which is why we have been developing the Tiger Fish network. It will allow advertisers to target the users who want to view their ads.”

Although Tiger Fish claims to have access to more than 300,000 locally based consumers on both English and Arabic content platforms, Mr Vaile said the focus would be mostly on those who speak English. The new platform would offer businesses that previously would have taken products from the US or Europe the opportunity to have local support and consultancy. “There’s a lot that goes into an application like this.”

There isn’t much more detail out there about Tiger Fish yet, but my understanding is that it’s based around the different social media communities H2O New Media has built, leveraging the database of different user profiles in this network of online community services to offer advertisers the chance to target specific segments more precisely.

  • http://www.veritex.com Mike Anderson

    This is needed, the middle east needs its own platform

  • http://www.veritex.com Mike Anderson

    This is needed, the middle east needs its own platform

  • Pingback: TigerFish Network Aims To compete With Google and Yahoo - StartUpArabia

  • Billy

    I heard that H2O are working on another massive new project.

    Has anyone heard about this??

  • Billy

    I heard that H2O are working on another massive new project.

    Has anyone heard about this??

  • http://www.ceodubai.com Immad

    Billy this is the Promos site that they have been working on – we had a demo yesterday its very impressive its a retail application and i understand they are launching next week. H2O I think also just secured a very large chunk of capital investment so I think you will be seeing a lot more of these guys in the future, its going to be interesting to see if they will be able to relegate some of the other players in Dubai. Also look out for my new site CEO Dubai – this is another social media community that will launch soon targeting top level CEO’s in Dubai. Its not finished yet but will be soon. Cheers

  • http://www.ceodubai.com Immad

    Billy this is the Promos site that they have been working on – we had a demo yesterday its very impressive its a retail application and i understand they are launching next week. H2O I think also just secured a very large chunk of capital investment so I think you will be seeing a lot more of these guys in the future, its going to be interesting to see if they will be able to relegate some of the other players in Dubai. Also look out for my new site CEO Dubai – this is another social media community that will launch soon targeting top level CEO’s in Dubai. Its not finished yet but will be soon. Cheers

  • http://www.h2onewmedia.com Steve Vaile

    We are currently working on a retail application to be launched next week. More info then.

    Please contact me steve at h2onewmedia if you would like more information. Thanks

    Steve Vaile
    CEO H2O New Media

  • http://www.h2onewmedia.com Steve Vaile

    We are currently working on a retail application to be launched next week. More info then.

    Please contact me steve at h2onewmedia if you would like more information. Thanks

    Steve Vaile
    CEO H2O New Media

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