Ayna Launches Free Mobile Mapping Service For The Arab World

AynaAfter launching their online mapping service last year, Ayna has gone on and launched the first locally produced Arabic and English mobile mapping service as promised.

The application, unveiled this month, uses GPS technology on the latest-generation mobile phones to give directions and maps to points of interest from the user’s location.

According to Mazen Halawi, the corporate sales manager for Ayna Corporation, it contains detailed information about all major Arab cities and capitals, with numerous points of interest which are searchable, and that will be updated regularly.
It works in a similar way to Google Maps but has the added advantage of routing, or step-by-step directions to a destination, something unavailable for the Middle East through Google Maps.

The service is available for all types of phones except the iPhone and can be downloaded in two formats, for keypad and touch-screen phones, free from the Ayna website.
Users can also send directions to their favourite spots to friends through SMS.

Ayna is also presenting this as a value-added medium for advertisers who seek local advertisements, like banks, restaurants, points of sale, and others.

The application will soon add satellite images, which will allow users to view areas in maps, satellite and a hybrid view.

According to numbers released by the company, the application has been downloaded 12,800 times in its first week.

Ayna launched its online version of its mapping service in November and has more than 50,000 points of interest logged into its Arabic maps so far.

# Ayna Mobile Maps

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