The Internet Captures Eyeballs Away From TV In Egypt

| Sep 9, 2009 | comment Leave a comment

Arab Advisors GroupA new Arab Advisors’ survey of Internet users in Egypt revealed that the peak time for browsing the Internet for entertainment and personal issues is after 9 PM which coincides with the peak time for TV viewing, confirming that Internet -especially broadband- has become a major competitor for TV amongst Internet users in Egypt

This online survey of Egypt Internet users revealed that the Internet was the most common source amongst respondents for getting daily and global news (69.7%), getting information (97.6%) and for looking for job vacancies (57.1%).

The survey also revealed that international players have the largest share of email and search services where 85.8% of respondents, who have an email account, use Yahoo and 99.0% of respondents, who use search engines, use Google. Regional players lag far behind with shares of less than 4%.

In addition to that, it showed that a majority (94.7%) of respondents had a landline phone in their house. 93.5% of respondents had a desktop computer, which is expected as the survey is of Internet users in Egypt.

The new survey of the Internet users in Egypt was concluded by the Arab Advisors Group on August 2009, and released under the title ‘A Survey of Internet Use and Online Advertising Consumption and Effectiveness in Egypt‘ (Table of Contents PDF) on September 1, 2009. The survey covers media consumption habits, online use habits and trends, online advertising and online security.

The survey results encompass answers from 3,348 randomly targeted respondents from the general internet population. Quality control was conducted by Arab Advisors Group’s team, and they claim a confidence level of 99% with a margin of error of less than 3% for it.

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