A New Take At Real Estate eMarketplaces

| Apr 28, 2010 | comment 5 Comments

AqarMapWhile Real Estate owners continue to struggle to overcome the results of the financial crisis that hit them the hardest, and find themselves working harder to sell or rent their properties in today’s economy; you’d think that this wouldn’t really be the best time for someone to go ahead and launch a real estate portal.

However, I’m sure the founders of AqarMap would disagree, and would argue that it is at times like these that opportunities are created; I know because I had this discussion a few months ago with the CEO of AqarMap, Amad Almsaodi, who has been driving this effort.

The idea is that as things are currently quite tight for real estate companies and owners, and their marketing budgets aren’t what they used to be, they need more affordable and efficient marketing channels; and that is the spot AqarMap wants to establish itself in, launching to specifically target this demand with a new platform that tries to take a different and more innovative approach to matching sellers and buyers based on location.

What AqarMap aims to do is tackle the weakness in the regional addressing system by allowing real estate owners to precisely identify their properties using satellite maps; enabling buyers and renters to search the market by browsing an interactive map instead of using keywords.

Amad Almsaodi, CEO of, says: “We built our marketplace by capitalizing on the Real Estate golden rule: Location, Location, Location. The price of a property is irrelevant if it is not in the customers preferred location. Customers can now search by location and find the nearby points of interest, such as: parks, schools, public transportation, …etc.”


Property owners can post their listings on for free, and for a small fee they can promote their listings to gain higher visibility on the map, also enabling geo-targeting of potential clients to increase click-throughs. also uses a number of different technologies and services to empower its users; Google maps for location, YouTube for videos of properties, Twitter and Facebook to help share listings in social circles, as well as other services to translate content and convert numbers and currencies.

AqarMap is a service based out of Yemen, is currently available in both Arabic and English, and has already taken part in several regional competitions over the past period and won a number of awards.

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