Cobone Now Powering Etisalat’s More Rewards Daily Deals Site

| Sep 13, 2011 | comment 11 Comments

CoboneIn a move to introduce exciting new offers to its customers, Etisalat’s ‘More’ loyalty rewards program has teamed up with Cobone to provide them with daily deals and more ways to gain more value.

This is being introduced as a new feature on Etisalat’s ‘More’ Rewards website, giving ‘More’ loyalty program members the opportunity to make significant savings as well as gain ‘More’ reward points when visiting the site for “special deals”. The deals on the exclusive site are powered by Cobone’s deal-of-the-day platform.

This is an interesting move for Cobone, who it seems have worked on some redevelopment and redesign to be able to support such integration, to expand their reach beyond their site and onto partner sites and platforms such as the Etisalat one.

The good thing for Cobone too is that they’re not just gaining more exposure, but potentially more sales too, as Etisalat’s loyalty program offers people more incentive to buy, as the more they buy, the more loyalty points they earn from Etisalat. These reward points can then be redeemed for more than 3000 new product and service options from over 400 brands covering travel, shopping, donations, raffles and auctions, amongst other unique experiences.

It’ll be interesting to see if Cobone will seek to establish and launch other such partnerships around the region, and if other daily deal sites in the region follow suit.

Cobone is wholly owned by Jabbar Internet Group, and currently offers deals to shoppers in ten cities around the Middle East.

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