One of the main challenges Arab search engines face is driving users to try out their service and then convert them into regular users. With Ramadan just a couple of days away, Ayna is trying to lure Arab internet users to its search engine through a Ramadanesque competition.
During the holy month of Ramadan, “Ayna” is organizing a religious and cultural competition called “Ya Hala Ramadan”, and offering valuable prizes for winners.
Participants can search Ayna to find the answer for a multiple-choice question asked daily throughout the period of Ramadan. The competition is only available in Arabic language.
Participants in the competition should meet the following conditions:
- Have a registered user account at “Ayna”.
- Be a resident of one of the Arab countries.
- Participate in the competition once daily and choose only one answer.
The winner of the competition is the one answering correctly the highest number of answers. In a multi-winner scenario, a draw will take place to choose the winner.
Valuable prizes will be awarded to winners; from round-trip plane tickets, to digital cameras and frames, to MP3 players and USB devices.
The competition begins on the first day of the month of Ramadan and lasts for the whole month; the names of the winners will be announced on the 8th of October 2008 and notified later by email.
Those wishing to participate have to visit “Ayna’s” competition page.
I don’t know, but I haven’t heard from Ayna for years now.
But, it seems they are trying to attract users back by giving away gifts, not sure it will work though.
Compete.com shows that traffic to Ayna is dropped by 75% than same time last year. They should look for more sustainable solutions rather than short-term solutions.
I don’t know, but I haven’t heard from Ayna for years now.
But, it seems they are trying to attract users back by giving away gifts, not sure it will work though.
Compete.com shows that traffic to Ayna is dropped by 75% than same time last year. They should look for more sustainable solutions rather than short-term solutions.