Author Archive

Nagi Salloum
Nagi Salloum is the founder and CEO of Nagi has launched many startups, and has solid experience business development, sales and marketing. Before launching Loomni, Nagi worked at Google as the regional marketing manager for Middle East & North Africa, based out of Dubai, UAE. He was responsible for all Google monetization activities and strategies in Arabia. Prior to working to Google, Nagi was the regional brand manager for Procter & Gamble Near East markets. Nagi Is also the co-founder of, the leading cinema portal in Lebanon,, a key property listing website in Arabia,, an Arabic transliteration tool, and, a document and file sharing tool. Nagi has a Electronics Engineering degree (emphasis on Robotics Engineering) from the American University of Beirut in Lebanon. You can reach Nagi by: Email: Twitter:@nagisalloum

Don’t sell me features!

Thursday, September 2nd, 2010

I want to emphasize the importance of selling benefits, not features. Every business owner, marketing professional, or sales person needs to realize that their customers buy benefits, not features (although features can influence their purchasing decision and would act as the Reason To Believe or commonly known as RTB in the advertising lexicon). To understand [...]

Positiveness of uncertainty

Wednesday, September 1st, 2010

It’s common to worry when we think of the future. It is like our brains, for self-protection purposes, are naturally preconditioned to consider all the negative things surrounding uncertainty. This does not only create doubt, stress and negative energy but it can also prohibit us from moving forward and taking actions. However, it is possible [...]

What do Bruce Lee, Microsoft and Procter & Gamble have in common?

Monday, August 30th, 2010

The topic of today is about brand/product distribution, an often neglected but nevertheless crucial element for the success of your business. Bruce Lee, the cultural icon, acted in 20 films by the time he was 18. However his acting career really took off 13 years later, in 1971, in his first real leading role in [...]

What I learned from a taxi driver

Sunday, August 29th, 2010

The original title of this post was “are you suffering from paralysis-by-analysis” because that’s the topic I am going to talk about. Paralysis-by-analysis (also known as analysis paralysis) is when you can’t take any action because you’re over thinking the details, over analyzing or over planning. Yesterday morning, I called up a taxi at 5 [...]

Is social media marketing overrated?

Thursday, August 26th, 2010

There has been a lot of buzz lately about social media marketing (SMM), its impact on business, and the feeling of necessity for companies to have a social-media-marketing-strategy. So I wanted to share my opinion and raise some important questions. First, social media is not Facebook or Twitter. It’s way more than this. But considering [...]

What I learnt from Sylvester Stallone

Wednesday, August 25th, 2010

There’s more depth to Sylvester Stallone’s story than what the movies that he starred in would let you think. Sly knew what he wanted to do in his life since he was very young: he wanted to be in the movie business. But having little acting experience, a partially paralyzed face, and a slurry speech, [...]

Get off your chair and start selling!

Tuesday, August 24th, 2010

Whether you started your business because you have a particular skill, a certain passion or out of frustration from your 8-5 job, you need to be constantly wearing the salesman hat; Why? simply because the lack of cash will kill your business. Cash is the oxygen to your business, once you run out of it, you [...]

Protect your revenue base with the long tail strategy

Monday, August 23rd, 2010

In short and simple terms, the long tail strategy consists of selling a huge number of items in relatively small quantities. Items can be products or services. Quantities can also refer to prices. As an example, and generate most of their revenue by selling a huge variety of products that are in low demand or have [...]

The importance of laser beam focus

Sunday, August 22nd, 2010

I can’t stress enough the importance of business focus. Lack of focus can literally make or break your business, especially as a young fragile startup, with limited resources.  It is very important to focus on your core strength, on your unique selling proposition, on a specific feature set, on your specific target audience, core product… whatever [...]

What is your exit strategy?

Saturday, August 21st, 2010

As a startup founder of, I wonder what are the possible exits for my company in the future? It’s a topic I think every founder should really think of. How many other Maktoobs can we really have in the region? It took 10+ years for the exit to happen. And it was a foreign [...]

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