Archive for the ‘Advertising’ Category
Middle East & Africa Online Ad Spending Will Grow 29.8% By 2011
Mohamed Marwen Meddah | June 26, 2008 – 6:34 pm |
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IDC: Global Online Ad Spending to Hit $106B in 2011
Marketers worldwide will increase their spending in online ads at a 15 percent to 20 percent clip in the coming years, a growth rate that is “phenomenal,” IDC said Wednesday.
This year, global spending in online ads will reach US$65.2 billion, or about 10 percent of the total advertising market.
In 2011, online ad spending will hit $106.6 billion, accounting for almost 14 percent of the total advertising market, according to IDC.
[…]
The U.S. will lead the global market in online ad spending with $45 billion in 2011. But the fastest growing regions will be Central and Eastern Europe and the Middle East and Africa, with average annual growth rates of 42.1% and 29.8%, respectively.
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Today’s leading categories of online ads, adult content and gambling, information, electronics, and computing, will still be the top ones in 2011, IDC said.
# Source: ComputerWorld
Logta, Online Service To Help Find Best Deals & Promotions
Mohamed Marwen Meddah | May 22, 2008 – 8:42 am | No Comments
Logta is a new online service aiming to provide shoppers with a one-stop shop for promotions covering Electronics, food items, travel and leisure, real estate, beauty & personal care, clothing, and apparel amongst other categories.
The service also provides retailers and brand owners with a new channel to advertise & publicize their promotions, getting their message and products across to the site’s visitors, who will be able to search through these categorized promotions and pinpoint the location of the product they are looking for with the best deal.
Additionally, visitors can register for alerts and notifications by building special profiles for the products or services they are looking for; making it a lot easier for them to find what they’re looking for, but also building a rich database for Logta.com, with the community member’s preferences and details, making targeted advertising a strong opportunity for them.
Even though Logta is essentially just a place to find promotions for people to use at retailers’ stores; they plan to start providing retailers with online payment & delivery capabilities for certain categories and items in the future.
The service has built-in analysis tools that retailers and brand owners can use to measure the effectiveness of their promotions and advertising campaigns by analyzing traffic from the site vs. products sold at their stores.
Logta was developed by Dubai based Danat e-ventures, and is available in Arabic & English. The service mainly targets users in the UAE and Saudi Arabia, with future expansion plans to the GCC and other Middle Eastern markets.
# Logta
Yamli Enable Advertising In Their Language Tool
Mohamed Marwen Meddah | May 7, 2008 – 12:58 pm | 2 Comments
More news from Yamli, the cool web-based tool that solves the problem of Arab users who don’t have an Arabic keyboard or who aren’t as comfortable typing in Arabic; They have come up with an interesting way to start generating revenue with their tool: they enabled advertising on their Yamli editor menus.
The ads are in the form of small 120×30 banners, simply and neatly placed at the bottom of the word suggestion and option selection menus.
A number of advertisers have already started buying these ad spots with Yamli, and users of the Yamli editor tool on the Yamli website, facebook, or elsewhere should start noticing them now.
No details about the pricing of these units are available on the website, but advertisers can contact Yamli to place their ads through the following contact form.
Very good move from Yamli, who just released an API to use their tool recently, and who should be seeing an increase in their tool’s usage over the following weeks as more Arabic websites integrate their tool. SouqElArab just announced integration of the tool from their side yesterday.
It will be interesting to see how well these ads will perform, and how successful they’ll be for advertisers as a new advertising channel and for Yamli as a revenue model.
New Version Of Kalimat Araby Advertising Platform
Mohamed Marwen Meddah | May 5, 2008 – 10:53 am | 1 Comment
The new version of the Kalimat Araby advertising platform, by Maktoob subsidiary Araby, will be released in private beta soon for current users of the platform, both advertisers and publishers, to try and get their feedback on the new system and integrate any important suggestions before its official launch.
Kalimat Araby was originally launched in June 2007; and the new system will bring a set of technical and functional enhancements.
While the old system was displaying keyword-related ads on search pages, the ads displayed on publisher’s content pages were pretty much random ads; with the new platform the displayed ads are contextual ones for both content and search pages.
Another feature being rolled out for Ad Agencies is the addition of a new special interface and an API to make their work buying ads and setting up campaigns for their customers easier.
From the publisher’s point of view, a set of new features are being introduced as well; from Ad filtering, to registering multiple sites under one account, to management of ad zones and more; making it easier for them to better serve and optimize ads from the Kalimat Araby network.
Technically speaking, the system will be able to scale a lot better with the changes that were made under the hood; and a very important and interesting addition for advertisers is a new click audit mechanism that should eliminate most common click fraud issues.
The new system’s interface will be in two languages now, both Arabic and English, instead of Arabic only for the old system; with the possibility to add more languages.
With Kalimat Araby maturing into a well-rounded product, I expect we’ll slowly start to see it spreading onto more publisher websites and being generalized on to the whole Maktoob network of web sites and properties, making it a sort of one place stop for placing ads on Maktoob’s content network, online services, and even newly launched Maktoob TV; as well as a list of other publishers’ web properties.
Arab Online Ad Spending To Grow To $142 Million By 2011
Mohamed Marwen Meddah | April 13, 2008 – 9:53 pm | No Comments
According to a recent study by Madar Research, online ad spending in the Arab region is expected to grow to $142 million by the end of 2011.
Madar looked at the Arab regions of the Gulf Cooperation Council and the Levant countries bordering the eastern shores of the Mediterranean, leaving out the Arab countries in North Africa.
The company said that marketers in the GCC countries spent less than 5% of their overall ad budgets on online media in 2006 and that online ad spending there represented less than 1% of the global total.
Companies in the region generally say they can still reach their target audiences without campaigning online.
Aviation travel and hospitality accounted for almost a quarter of online ad spending in the GCC-Levant countries in 2006, at $4.68 million. Banking and finance companies in the region spent $3.28 million on online ads in 2006.
The growth rate averaged of more than 50 per cent took place over the past six years. However, by end of 2006, online ad spending in GCC-Levant raised 54.6 per cent from the previous year that cost $18.71 million. Marketers saw this development as a promising sign that will push online ad spending to break the 1 percent share in the overall advertising market in the upcoming years.
