Archive for the ‘Advertising’ Category
Noqoush Mobile Media Group, an Arab mobile advertising and mobile media monetization startup, announced concluding its first 3 million dollar investment round a couple of weeks ago.
In a press release, the company stated that a group of Arab and Foreign angel investors invested in its technical capabilities and future visions aiming at developing a full-fledged mobile advertising platform and mobile media monetization solutions targeting the massive mobile growth in the Middle East.
This first round of investment is aimed at providing the company with the required liquidity to enhance its capabilities, boost its growth, and attract the needed skills and competences to meet the increasing demand on its mobile media solutions.
mediaME.com, the specialized online community for advertising and media professionals in the Middle East with over 11,000 members, has launched a free Classifieds service to address the need for sector-specific classifieds listings that provide exposure to a more targeted audience and market.
Accordingly, the mediaME Classifieds service focuses on advertising and media related categories. For example, listings categories cover all aspects of the jobs and freelance markets, featuring Job Postings, Job Seekers, Freelancers and Professional Service Providers with sub-categories for every advertising and media specialization.
The listings also aim to serve the needs of sellers with categories for Media Opportunities, Sponsorship Opportunities, Events & Activities and Business Equipment & Software. (more…)
Abu Dhabi Media Company(ADMC) is “the” pioneer in the digital publishing space in the Middle East, hands down. New digital platform? They implement n’ use it before anyone else. A media company that techno-geeks love to love. Apart from owning some of the best performing titles in print they’ve been busy going digital as fast as they could and in full steam.
AnaZahra is ADMC’s latest addition to their digital/online portfolio of titles. AnaZahra was introduced as Zahrat Al Khaleej’s branch online, or the Online version of the same magazine? It could get one confused as ADMC introduced a new business unit headed by celebrity Zoya Sakr. It was launched with Zahrat Al Khaleej’s brand used as an endorser and a sister brand, even AnaZahra’s branding borrows from Zahrat Al Khaleej, but then once you go online, print content and online are worlds of differences.
AdGoing is a Saudi based company that bills itself as an online ad marketplace, aiming to make it easy to buy and sell advertising online, giving advertisers and publishers a platform to find each other.
The service supports both banner and text ads, as well as their variations. The system is mainly targeted at smaller publishers and bloggers who want to make money out of their advertising spaces, as well as advertisers who want to tap into the system for cheaper advertising rates and to have their ads go on a variety of sites and blogs.
Ads served up on the system are on a CPC (Cost per click) basis, and the system displays ads on a real time auction basis.
IBAG, International Business Alliance Group, presents the first edition of a new international conference for the Arab internet industry, ArabNet 2010, under the tagline of “Trends and Opportunities in Arab Web Business.”
The conference will be held in Beirut on March 25-26, 2010 with the support of Endeavor Jordan, the Queen Rania Center for Entrepreneurship, the Syrian Young Entrepreneurs Association and YallaStartup!.
ArabNet aims to bring the internet community together to network and help launch the hottest startups from across the region. Top investors, internet executives and leaders from Google, Yahoo!, Facebook, AdMob and Intel will address subjects that are critical to the Arab Web Industry including: e-commerce, gaming, mobile, content, online advertising, social networking, new media, and start-up fundraising.
Key to the conference are pitch sessions: Ideathon & Startup Demo. This is the place to match talent with opportunity.
The Ideathon is looking for 10 select entrepreneurs to introduce their fresh startup ideas to eager investors in a rapid-fire pitch session. Similarly, the Demo will select startups with innovative products to pitch and exhibit their companies for the duration of the conference.
Applications are currently being accepted from entrepreneurs and startups from all over the region with strong ideas and products.
For more details about the conference as well as how to apply, you can visit the official website: ArabNet.me.
[StartUpArabia is an official media partner of ArabNet 2010.]
As several regional reports and studies have shown, online advertising in the Arab world is pretty much still in its infancy, with it only representing around 1% of total advertising spends in the region. Search advertising which is a relatively newer form of online advertising has just started making inroads into the market over the past couple of years, and it’s interesting to have some insight into how things are looking with it, and what kind of growth it is seeing.
Google of course is the main player in the search advertising market worldwide and in the region, and according to Husni Khuffash, Google’s Country Business Manager, Google search advertising is witnessing a double-digit growth in the Arab World, despite the reports of a worldwide decline in the performance of search ads.
Meanwhile, David Sheridan, CEO, Neo Digital, commented that search ads currently consist well under 10 per cent (5-6%) of total online advertising budgets, which in turn constitute only around one per cent of the total ad spend.
Sheridan, however, agrees that search advertising is seeing a double-digit growth in the region, with Neo Digital seeing more than 10 per cent growth in online advertising based on pay per click.
In fact, he said search ads constituted 15 to 20 per cent of the total agency expenditure, with some clients spending about 10 per cent of their online budgets on Google search display ads, and between 15 and 20 per cent on text search, varying according to each client’s needs.
However, he also thinks that search ads aren’t probably the best way to advertise to a specific targeted audience, and that more specific advertising is still better placed on specific portals.
An important point he makes is that one of the main reasons why the search ad market is not so big here compared to other markets is because those are heavy e-commerce markets as opposed to the Arab region, where pay per click is more intended for lead generation and directing traffic to websites, not to drive direct sales.
This, I think, not only applies for search advertising but online advertising in general. As long as businesses don’t see the results of their online campaigns translated into conversions and revenue, their investments in online advertising in general will be limited. The only way for them to start seeing those conversions and that revenue rolling in though if for them to work on more elaborate online strategies and start venturing into e-commerce.
Most digital advertisers in the Arab region are still government, telecommunications and automotive; with smaller companies that search advertising should appeal to not being very active.
Expectations are that the search ad sector will maintain a steady growth, just like online advertising as a whole, despite the almost untapped e-commerce market in the Arab World. But, in my opinion, it will only take off hugely when the internet starts being perceived as a really important sales channel by companies.
[Via: Business 24-7]
Jawaker, the online multiplayer card games website that was previously reviewed here, and whose co-founder Mohamad Haj Hasan was interviewed here, has introduced a new feature called the Jawaker Campaigner.
Jawaker’s approach to serving ads on its cards games platform has been an interesting and different once from the beginning, with them choosing to move away from the traditional advertising options and coming up with what they call “Cost per Hand” (CPH for short).
The idea is that every CPH credit displays an ad (which consists of branding the back of all the cards on the table, branding the table cloth and a small text ad on the right side of the page with a target link) to the player for an entire round (or “hand”) of play.
Their ad server has been in place for some time now and they have been tweaking it and enhancing it so as to reach a point when they can open it up to potential advertisers to log in and create their own targeted advertising campaigns on Jawaker.
The result of these efforts is Jawaker Campaigner which does just that; enabling advertisers to create their campaigns and choose to target their ads based on: Country, Gender, Age and Time of Day.
Advertisers can state the maximum number of hands to serve per day, write their ad text and target URL (in both Arabic and English) and upload their ad images. Jawaker will then approve the campaign and start serving the ads. The advertiser can freeze or delete the campaign whenever they want and can add as many campaigns as they like.
Jawaker automatically deducts credits from the advertiser’s total CPH credits as soon as an ad is served on a hand to the target audience. The advertiser will also be able to see statistics on their campaign such as how many impressions were served, how many clicks their ad got and their average implied click-through rate.
Currently, advertisers need to contact Jawaker in order to get an account and purchase credits, but an automatic sign-up and online credit purchase system should be rolled out soon.
Jawaker, the online multiplayer card games website that was previously reviewed here, and whose co-founder Mohamad Haj Hasan was interviewed here, has introduced some new changes to their game table, expanding the available advertising options on the platform.
The upgrades on the game table aimed to make it more user friendly for users, but also to adapt to the needs of their advertising clients.
Among the major changes on the game table is a re-organization of certain elements like the information bar and chat box, to make it easier for users to see more information in a more convenient way.
But more importantly, in addition to their original ad serving model of branding the back of cards, they’ve introduced the possibility to have a watermarked logo of the brand on the game table itself as well as a text ad on the right side of the table that pushes the message that the advertiser wants to relay to their audience. This text ad has a link to the advertisers target URL.
Jawaker currently have the popular cards games: Trix, Trix Complex, Solitaire and Tarneeb; and plan to roll out more multi-player card games in the future.
Red Herring recently announced that Conservus International was named a winner of the Red Herring 100 Europe, an award given to the top 100 private technology companies based in the EMEA (Europe, Middle East and Africa) region each year.
Conservus International is responsible for the conceptualization, design and development of a digital targeted advertising medium known as the MyConservus Portal.
The MyConservus Portal is an e-concierge service which highlights services available at a single location and provides advertisers with direct access to potential consumers while generating revenue from these advertisements.
Conservus International has similar e-concierge portals that can be used in the Hospitality, Business and Community sectors, and seeks to expand the MyConservus portal’s reach internationally by entering into potential franchise discussions with technology companies.
Conservus was one of the three UAE based technology companies that got an investment from Intel Capital earlier this year, and are also an IV Holdings portfolio company.
Red Herring’s lists of top private companies are an important part of the publication’s tradition of identifying new and innovative technology companies and entrepreneurs. Companies like Google, eBay, and Skype were spotted in their early days by Red Herring editors, and touted as leaders that would change the way we live and work.
Arabic websites based in the Gulf are increasing in number but the locals are not using them much, according to experts discussing “Investing in Future Media” at the TMT Finance and Investment 2009 forum that was recently held at Sharq Village hotel in Doha, Qatar.
The opening presentation at the forum expressed concern over the fact that although the number of Arabic websites was increasing, these were rarely visited by those who know the language because they were not satisfied with the contents of the sites.
“This is still an open question,” said Mohamad Murrad, Principal, Vice President and Partner of Booz & Company, when asked if Arabic websites from the region can compete successfully with English websites.
Based on the study explained in the presentation, although there are now more Arabic websites in the region than before, their number is still small compared to that of English websites. Another fact is that most people in the Gulf access the popular sites such as Google, Facebook and Yahoo.
The same study highlighted the growth of the mobile platform, on which it is believed Arabic content can get a market share since 99 percent of the sales in the telecommunications industry are derived from it.
Mobile content is already on the rise and has high penetration in the region but the online network infrastructure for Arabic is still very limited, the study disclosed. It said SMS/MMS-based advertising offerings, although still small, showed strong growth.
Online ads are not very effective in the region, fetching just $2 per user, which is way behind the worldwide average of $27 per user and $59 per user in the United States. “The problem with online ads is very much skeptical, that is how to reach and capture the audience,” said one of the speakers.
[Source: The Peninsula]