mediaME.com Launches Classifieds For Advertising & Media Pros

Wednesday, April 6th, 2011

mediaME.com, the specialized online community for advertising and media professionals in the Middle East with over 11,000 members, has launched a free Classifieds service to address the need for sector-specific classifieds listings that provide exposure to a more targeted audience and market. Accordingly, the mediaME Classifieds service focuses on advertising and media related categories. For [...]

Search Advertising’s Double-Digit Growth In The Arab World

Thursday, September 17th, 2009

As several regional reports and studies have shown, online advertising in the Arab world is pretty much still in its infancy, with it only representing around 1% of total advertising spends in the region. Search advertising which is a relatively newer form of online advertising has just started making inroads into the market over the [...]

Jawaker Launches Campaign Management Tool For Advertisers

Tuesday, July 7th, 2009

Jawaker, the online multiplayer card games website that was previously reviewed here, and whose co-founder Mohamad Haj Hasan was interviewed here, has introduced a new feature called the Jawaker Campaigner. Jawaker’s approach to serving ads on its cards games platform has been an interesting and different once from the beginning, with them choosing to move [...]

Media Experts Think 80% Of Arab Advertising Will Go Digital

Monday, March 2nd, 2009

Media experts believe that the current financial crisis, in tandem with the fast changing demographics of the region will turn as much as 80 per cent of advertising to digital platforms such as internet and mobile phones. Speaking at a conference, titled “Coping with Change, Yes, We can”, at the Dubai Press Club, some of the [...]

Cyber Gear Launches DIYads For Self Serve Advertising

Tuesday, February 17th, 2009

Cyber Gear, a UAE based web design and online marketing firm, has just launched DIYadsonline.com, a new “do it yourself” online ad creation, placement and performance analysis service for the Middle East. The service is targeted at advertisers who are on a budget, and need to cheaply put together an online display ad, and get it [...]

TigerFish Network Aims To compete With Google and Yahoo

Saturday, January 10th, 2009

H2O New Media, the UAE based social media agency, recently released a bit more details about its TigerFish Network, previously covered here. The TigerFish Network, is promoted as the first Middle East based social media advertising network, which will allow advertisers to target their online marketing strategy based on user profiles and user defined preferences. [...]

H2O New Media To Launch ‘Tiger Fish’ Social Media Advertising Platform

Tuesday, December 30th, 2008

Dubai-based H2O New Media announced plans to launch the region’s first dedicated social media advertising platform next month, allowing advertisers to target users based on their online community profile. The platform, called Tiger Fish, is planned to offer advertising services similar in concept to those provided by Facebook and MySpace. “The Middle East is the second-fastest [...]

Report: MENA Advertising Growth To Double In 2009

Wednesday, December 10th, 2008

An industry report by ZenithOptimedia says 2009 advertising growth for the MENA region will grow by 10 percent, nearly the double of this year’s expected growth rate of 5.8 percent.

Tvosz Introduces New Video Player & More Advertising Options

Saturday, September 27th, 2008

Tvosz, the Egyptian video sharing service, has launched a new video player, which looks neater, is quite faster, and introduces a number of new options like the possibility to control brightness, contrast and saturation; and direct access to a mini guide of other videos (related, top rated, most viewed, recent, …etc) while your video loads. [...]

Online Advertising in the Arab World: Impacts and Opportunities – August 21st – Amman, Jordan

Thursday, August 14th, 2008

The Queen Rania Center for Entrepreneurship and Google have announced a new seminar titled “Online Advertising in the Arab World: Impacts and Opportunities“, with Google Country Business Development Manager (UAE) Husni Khuffash. The event will be taking place on August 21st (5:30 PM) at the Friendship auditorium in The Princess Sumaya University for Technology in [...]

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