As several regional reports and studies have shown, online advertising in the Arab world is pretty much still in its infancy, with it only representing around 1% of total advertising spends in the region. Search advertising which is a relatively newer form of online advertising has just started making inroads into the market over the [...]
Jawaker, the online multiplayer card games website that was previously reviewed here, and whose co-founder Mohamad Haj Hasan was interviewed here, has introduced a new feature called the Jawaker Campaigner. Jawaker’s approach to serving ads on its cards games platform has been an interesting and different once from the beginning, with them choosing to move [...]
Media experts believe that the current financial crisis, in tandem with the fast changing demographics of the region will turn as much as 80 per cent of advertising to digital platforms such as internet and mobile phones. Speaking at a conference, titled “Coping with Change, Yes, We can”, at the Dubai Press Club, some of the [...]
Cyber Gear, a UAE based web design and online marketing firm, has just launched DIYadsonline.com, a new “do it yourself” online ad creation, placement and performance analysis service for the Middle East. The service is targeted at advertisers who are on a budget, and need to cheaply put together an online display ad, and get it [...]
H2O New Media, the UAE based social media agency, recently released a bit more details about its TigerFish Network, previously covered here. The TigerFish Network, is promoted as the first Middle East based social media advertising network, which will allow advertisers to target their online marketing strategy based on user profiles and user defined preferences. [...]
Dubai-based H2O New Media announced plans to launch the region’s first dedicated social media advertising platform next month, allowing advertisers to target users based on their online community profile. The platform, called Tiger Fish, is planned to offer advertising services similar in concept to those provided by Facebook and MySpace. “The Middle East is the second-fastest [...]
An industry report by ZenithOptimedia says 2009 advertising growth for the MENA region will grow by 10 percent, nearly the double of this year’s expected growth rate of 5.8 percent.
Tvosz, the Egyptian video sharing service, has launched a new video player, which looks neater, is quite faster, and introduces a number of new options like the possibility to control brightness, contrast and saturation; and direct access to a mini guide of other videos (related, top rated, most viewed, recent, …etc) while your video loads. [...]
The Queen Rania Center for Entrepreneurship and Google have announced a new seminar titled “Online Advertising in the Arab World: Impacts and Opportunities“, with Google Country Business Development Manager (UAE) Husni Khuffash. The event will be taking place on August 21st (5:30 PM) at the Friendship auditorium in The Princess Sumaya University for Technology in [...]
Javna, a leading Arab company in the field of mobile software solutions and wireless applications has launched MobiAd, the first mobile ad application that allows users to earn money. The Amman-based company said the program needs only to be downloaded on users’ cell phones free of charge, to start immediately accumulating points and collecting money. [...]
