“Studying and listening to people’s reactions to the product, to how it’s packaged and how it’s priced, can make the difference between a thriving business and a warehouse of inert inventory. A product isn’t for everyone, it’s for someone.
— Seth Godin ; ‘The Big Moo‘
“Consumers will only be drawn to the smaller, less functional product if they perceive it to be more valuable than a bigger version of the product with more features. Thus the perception of quality becomes a critical factor when making the choice of less over more.
— John Maeda ; ‘The Laws of Simplicity‘
“The traditional path will get you only traditional results. And traditional results means performing the same as everyone else—being satisfied with mediocre or average levels.
— Mark Hughes ; ‘Buzzmarketing‘
“Tremendous power exists in the fact of continued improvement and the delivery of results. Point to tangible accomplishments—however incremental at first—and show how these steps fit into the context of an overall concept that will work. When you do this in such a way that people see and feel the buildup of momentum, they will [...]
One of the very good books I recommend for entrepreneurs aiming to launch the next big product or service, is Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services by Guy Kawasaki in collaboration with previous coauthor Michele Moreno.
Guy Kawasaki was former chief evangelist at Apple Computer, is currently Managing [...]
“I like to find (a) simple solutions (b) to overlooked problems (c) that actually need to be solved, and (d) deliver them as informally as possible, (e) starting with a very crude version 1, then (f) iterating rapidly.
— Paul Graham, Y Combinator ; ‘Six Principles for making new things‘
Jason Fried, from 37signals, wrote a great post last week on Signal vs. Noise, titled Start a business, not a startup, in which he talks about the importance of handling a startup as the business it is supposed to be, and the obvious rule that any business needs to generate revenue to live on and [...]
A really interesting eBook I came across recently, and that is very useful for any entrepreneur, is the CenterNetworks Startup Tips Month eBook, that was published by CenterNetworks of course, and that holds hundreds of tips by a diverse set of entrepreneurs, all in one easy-to-print 40+ page pdf.
The eBook contains insightful tips from the [...]
Loic Le Meur, for those who don’t already know him, is an accomplished French serial entrepreneur, most famous for the work he did with weblog hosting company uBlog which was later merged with Six Apart; he organizes the annual Le Web conference in France, and has now moved to Silicon Valley where he founded Seesmic.
A [...]
Many books have been published, walking new entrepreneurs through their first steps of setting up and running their business, but not all of them come from someone like Guy Kawasaki, former chief evangelist at Apple Computer, current Venture Capitalist and successful entrepreneur who has been involved with several startups over the years.
In his book “The [...]
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