Blue Ocean Strategy (W. Chan Kim & Renée Mauborgne)
Friday, June 13th, 2008One of the really interesting business books I’ve read and that I think are really useful for entrepreneurs and business people is “Blue Ocean Strategy (How to Create Uncontested Market Space and Make Competition Irrelevant)” by W. Chan Kim and Renée Mauborgne.
The book explores the authors’ vision of the kind of expanding, competitor-free markets that […]
