Chris Anderson’s book The Long Tail, is one of the business books that I found really interesting and worthy of reading, in how it explains and advocates why the future of business is selling less of more, as it’s title clearly puts it.
It all started with an article Chris Anderson, who is editor-in-chief of Wired […]
One of the really interesting business books I’ve read and that I think are really useful for entrepreneurs and business people is “Blue Ocean Strategy (How to Create Uncontested Market Space and Make Competition Irrelevant)” by W. Chan Kim and Renée Mauborgne.
The book explores the authors’ vision of the kind of expanding, competitor-free markets that […]
One of the very good books I recommend for entrepreneurs aiming to launch the next big product or service, is Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services by Guy Kawasaki in collaboration with previous coauthor Michele Moreno.
Guy Kawasaki was former chief evangelist at Apple Computer, is currently Managing […]
Every entrepreneur’s dream is to see their new product or service catch on, break into the mainstream and reach widespread adoption. Malcolm Gladwell’s book ‘The Tipping Point‘, published in 2002, talks about just that: the point where products, services, messages or ideas tip over and become a big success.
The book explores the concept of “epidemics” […]
Many books have been published, walking new entrepreneurs through their first steps of setting up and running their business, but not all of them come from someone like Guy Kawasaki, former chief evangelist at Apple Computer, current Venture Capitalist and successful entrepreneur who has been involved with several startups over the years.
In his book “The […]
As a small business that’s still making its first steps in the world, every startup needs as much advice and assistance as possible on how to move forward, what to expect, how to grow the business and what problems to avoid.
Steve Gottry’s book “Common Sense Business : Starting, Operating, and Growing Your Small Business–In Any […]
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