Purple Cow: Transform Your Business by Being Remarkable

Sunday, April 19th, 2009

For years, marketers have talked and continue to talk about the “five Ps” (in fact, there are more than five, but everyone picks their favorite ones): product, pricing, promotion, positioning, publicity, packaging, pass along, permission…etc. With time these became the components of a basic marketing checklist, a formula that people followed time and again to [...]

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Friday, November 14th, 2008

The Dip is a great little book by Seth Godin, that tackles a simple idea, which is simply that winners do quit, and quitters do win. The book talks about how every project (or job, hobby, or company) starts out exciting and fun, but then gets harder and less fun, until it hits a low point—really [...]

Winning (Jack Welch)

Friday, July 25th, 2008

One of the really interesting books I read about management is “Winning” by Jack Welch, Chairman and CEO of General Electric between 1981 and 2001, who transformed the industrial giant from a sleepy “Old Economy” company with a market capitalization of $4 billion to a dynamic new one worth nearly half a trillion dollars. “Winning” [...]

The Long Tail, Why The Future Of Business Is Selling Less Of More (Chris Anderson)

Thursday, July 3rd, 2008

Chris Anderson’s book The Long Tail, is one of the business books that I found really interesting and worthy of reading, in how it explains and advocates why the future of business is selling less of more, as it’s title clearly puts it. It all started with an article Chris Anderson, who is editor-in-chief of [...]

Blue Ocean Strategy (W. Chan Kim & Renée Mauborgne)

Friday, June 13th, 2008

One of the really interesting business books I’ve read and that I think are really useful for entrepreneurs and business people is “Blue Ocean Strategy (How to Create Uncontested Market Space and Make Competition Irrelevant)” by W. Chan Kim and Renée Mauborgne. The book explores the authors’ vision of the kind of expanding, competitor-free markets [...]

Rules For Revolutionaries (Guy Kawasaki)

Friday, May 16th, 2008

One of the very good books I recommend for entrepreneurs aiming to launch the next big product or service, is Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services by Guy Kawasaki in collaboration with previous coauthor Michele Moreno. Guy Kawasaki was former chief evangelist at Apple Computer, is currently [...]

The Tipping Point (Malcolm Gladwell)

Saturday, May 3rd, 2008

Every entrepreneur’s dream is to see their new product or service catch on, break into the mainstream and reach widespread adoption. Malcolm Gladwell’s book ‘The Tipping Point‘, published in 2002, talks about just that: the point where products, services, messages or ideas tip over and become a big success. The book explores the concept of [...]

The Art Of The Start (Guy Kawasaki)

Monday, April 21st, 2008

Many books have been published, walking new entrepreneurs through their first steps of setting up and running their business, but not all of them come from someone like Guy Kawasaki, former chief evangelist at Apple Computer, current Venture Capitalist and successful entrepreneur who has been involved with several startups over the years. In his book [...]

Common Sense Business (Steve Gottry)

Wednesday, April 9th, 2008

As a small business that’s still making its first steps in the world, every startup needs as much advice and assistance as possible on how to move forward, what to expect, how to grow the business and what problems to avoid. Steve Gottry’s book “Common Sense Business : Starting, Operating, and Growing Your Small Business–In [...]

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