The Long Tail, Why The Future Of Business Is Selling Less Of More (Chris Anderson)

Thursday, July 3rd, 2008

Chris Anderson’s book The Long Tail, is one of the business books that I found really interesting and worthy of reading, in how it explains and advocates why the future of business is selling less of more, as it’s title clearly puts it. It all started with an article Chris Anderson, who is editor-in-chief of [...]

Blue Ocean Strategy (W. Chan Kim & Renée Mauborgne)

Friday, June 13th, 2008

One of the really interesting business books I’ve read and that I think are really useful for entrepreneurs and business people is “Blue Ocean Strategy (How to Create Uncontested Market Space and Make Competition Irrelevant)” by W. Chan Kim and Renée Mauborgne. The book explores the authors’ vision of the kind of expanding, competitor-free markets [...]

The First, The Best, The Only…

Wednesday, June 11th, 2008

There is a certain mindset that a number of businesses still have and marketing people seem to continue to base their efforts on, even though I think it’s quite a wrong and misleading approach; it’s the idea of claiming that they are the first, the best, the only or whatever other superlative they can come [...]

New Monthly Arabic Entrepreneur Magazine In MENA Region

Wednesday, June 4th, 2008

The first issue of the Arabic edition of the well known monthly magazine Entrepreneur is going to be published the beginning of June for the MENA region. The original English language Entrepreneur magazine celebrated its 31st anniversary in May 2008. The magazine’s focus on the entrepreneurial market has made it one of the leading resources [...]

Cisco, World Bank Support Silatech To Help Arab Entrepreneurs

Tuesday, June 3rd, 2008

Silatech is an initiative that was launched by Her Highness Sheikha Mozah Bint Nasser Al Missned of Qatar, to develop employment and business opportunities for young people in the Arab region. Global networking heavy-weight Cisco, which is one of the founding members of Silatech and its global strategic technology provider, has just announced that it [...]

Rules For Revolutionaries (Guy Kawasaki)

Friday, May 16th, 2008

One of the very good books I recommend for entrepreneurs aiming to launch the next big product or service, is Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services by Guy Kawasaki in collaboration with previous coauthor Michele Moreno. Guy Kawasaki was former chief evangelist at Apple Computer, is currently [...]

Business Plan Or No Business Plan?

Monday, May 12th, 2008

As I scour the internet going through bunches of articles and blog posts, and as I read more and more business books looking for more advice and tips on launching startups and running them, one of the main questions that keeps coming to mind is that concerning the business plan. On one side you have [...]

The Tipping Point (Malcolm Gladwell)

Saturday, May 3rd, 2008

Every entrepreneur’s dream is to see their new product or service catch on, break into the mainstream and reach widespread adoption. Malcolm Gladwell’s book ‘The Tipping Point‘, published in 2002, talks about just that: the point where products, services, messages or ideas tip over and become a big success. The book explores the concept of [...]

Don’t Start A Startup, Start A Business

Friday, May 2nd, 2008

Jason Fried, from 37signals, wrote a great post last week on Signal vs. Noise, titled Start a business, not a startup, in which he talks about the importance of handling a startup as the business it is supposed to be, and the obvious rule that any business needs to generate revenue to live on and [...]

The Art Of The Start (Guy Kawasaki)

Monday, April 21st, 2008

Many books have been published, walking new entrepreneurs through their first steps of setting up and running their business, but not all of them come from someone like Guy Kawasaki, former chief evangelist at Apple Computer, current Venture Capitalist and successful entrepreneur who has been involved with several startups over the years. In his book [...]

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