The Tipping Point (Malcolm Gladwell)
Saturday, May 3rd, 2008Every entrepreneur’s dream is to see their new product or service catch on, break into the mainstream and reach widespread adoption. Malcolm Gladwell’s book ‘The Tipping Point‘, published in 2002, talks about just that: the point where products, services, messages or ideas tip over and become a big success.
The book explores the concept of “epidemics” […]
