H2O New Media has just announced the availability of the SODA Content Management System which they describe as the first Web 2.0 Content Management system to support location based services.
These location based services should allow members of any social community built on the SODA content management system to send its users emails, SMS messages and alerts based on a users physical location.
Steve Vaile, CEO of H2O New Media, says that “The SODA CMS allows any community member to receive notifications either by SMS, MMS, Video or by email to their mobile phone based on their location. The development will enable our publishing and corporate customers to offer innovative new services and applications to their customers and internal based on location and vicinity on their mobile phone. Social communities should operate seamlessly between both web PC & mobile handsets, and with SODA taking advantage of location based services its really one of the first social media technology platforms to create a bridge between the online and the physical world.”
He continues to say that “with SODA a customer can deploy a social media platform that will allow its users not only to communicate with each other but to know where each other are, based on their preferences of course. For example if you are a member of a social community you can receive an SMS text when you are close to your friends, marketers can use it to message users are close to a store that has a promotional offer.”
H2O New Media provides social media applications based on software as a service (SaaS) model to corporate companies in the Middle East. H2O New Media clients include United Business Media, Sian Events, Channels Exhibitions, CSM, G2 Publishing and many other leading events and media companies.