Noqoush Mobile Media Group, an Arab mobile advertising and mobile media monetization startup, announced concluding its first 3 million dollar investment round a couple of weeks ago. In a press release, the company stated that a group of Arab and Foreign angel investors invested in its technical capabilities and future visions aiming at developing a [...]
AdGoing is a Saudi based company that bills itself as an online ad marketplace, aiming to make it easy to buy and sell advertising online, giving advertisers and publishers a platform to find each other. The service supports both banner and text ads, as well as their variations. The system is mainly targeted at smaller [...]
Over the past few days, a number of articles sprung up about reports and predictions that have been announced by various parties, analyzing where the Internet stands today in the Arab world, and where they see it a few years from now. Here is a quick straight-forward round-up of these opinions, reports and projections: Present [...]
As several regional reports and studies have shown, online advertising in the Arab world is pretty much still in its infancy, with it only representing around 1% of total advertising spends in the region. Search advertising which is a relatively newer form of online advertising has just started making inroads into the market over the [...]
A recent survey shows that 87% of those involved in advertising or marketing for their organisations in the Middle East said that transparency in website visitor numbers and profiles of visitors would be influential in increasing their usage of the Internet for advertising.
More Middle East business people used mobile devices to hook on to the internet last month, compared with February 2007, while fewer used computers, a just released survey showed. The survey, presented to the Digital Marketing Conference in Dubai by the Dubai-based research company Real Opinions, said computers were still by far the main way [...]
Cyber Gear, a UAE based web design and online marketing firm, has just launched DIYadsonline.com, a new “do it yourself” online ad creation, placement and performance analysis service for the Middle East. The service is targeted at advertisers who are on a budget, and need to cheaply put together an online display ad, and get it [...]
An industry report by ZenithOptimedia says 2009 advertising growth for the MENA region will grow by 10 percent, nearly the double of this year’s expected growth rate of 5.8 percent.
According to estimative numbers released by Tunisian market research firm Sigma Conseil, that cover the first eight months of 2008, a total investment of 1.2 Million Dinars (US$ 930,000) has been made in online advertising, a third of which is by the Telecom sector, followed by the Financial and Automotive sectors. The study shows that [...]
Algeria has recorded a 300% increase in internet advertising during the third quarter of this year, compared to the same period of 2007, reports Algerian daily Le Quotidien d’Oran. This large increase is estimated at 18.6 million Algerian Dinars (US$300,500), compared to only 22 million Algerian Dinars (US$355,500) in an annual spending last year. The Internet has become one of [...]