There has been a lot of buzz lately about social media marketing (SMM), its impact on business, and the feeling of necessity for companies to have a social-media-marketing-strategy. So I wanted to share my opinion and raise some important questions. First, social media is not Facebook or Twitter. It’s way more than this. But considering [...]
For years, marketers have talked and continue to talk about the “five Ps” (in fact, there are more than five, but everyone picks their favorite ones): product, pricing, promotion, positioning, publicity, packaging, pass along, permission…etc. With time these became the components of a basic marketing checklist, a formula that people followed time and again to [...]
Jeeran, the Middle East’s largest UGC community, just announced the launch of a new web statistics and marketing tool called Jeeran Visitors that allows bloggers and users to get insights about the traffic on their blogs and content on Jeeran’s different services. “Visitors”, features statistics and charts of the number of visitors each page/blog receives, with [...]
There is a certain mindset that a number of businesses still have and marketing people seem to continue to base their efforts on, even though I think it’s quite a wrong and misleading approach; it’s the idea of claiming that they are the first, the best, the only or whatever other superlative they can come [...]
A very big and important question that every entrepreneur faces, or that they must ask themselves if it doesn’t come naturally, is: What is their target audience? In answering that question, entrepreneurs mainly get into details about certain demographics and break down their target market into numerous categories; which is all great, really necessary and [...]
Every entrepreneur’s dream is to see their new product or service catch on, break into the mainstream and reach widespread adoption. Malcolm Gladwell’s book ‘The Tipping Point‘, published in 2002, talks about just that: the point where products, services, messages or ideas tip over and become a big success. The book explores the concept of [...]
