There is a certain mindset that a number of businesses still have and marketing people seem to continue to base their efforts on, even though I think it’s quite a wrong and misleading approach; it’s the idea of claiming that they are the first, the best, the only or whatever other superlative they can come […]
A very big and important question that every entrepreneur faces, or that they must ask themselves if it doesn’t come naturally, is: What is their target audience?
In answering that question, entrepreneurs mainly get into details about certain demographics and break down their target market into numerous categories; which is all great, really necessary and very […]
Every entrepreneur’s dream is to see their new product or service catch on, break into the mainstream and reach widespread adoption. Malcolm Gladwell’s book ‘The Tipping Point‘, published in 2002, talks about just that: the point where products, services, messages or ideas tip over and become a big success.
The book explores the concept of “epidemics” […]
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