Purple Cow: Transform Your Business by Being Remarkable

Sunday, April 19th, 2009

For years, marketers have talked and continue to talk about the “five Ps” (in fact, there are more than five, but everyone picks their favorite ones): product, pricing, promotion, positioning, publicity, packaging, pass along, permission…etc.
With time these became the components of a basic marketing checklist, a formula that people followed time and again to make […]

Jeeran Launches Web Statistics & Analysis Tool ‘Jeeran Visitors’

Monday, December 22nd, 2008

Jeeran, the Middle East’s largest UGC community, just announced the launch of a new web statistics and marketing tool called Jeeran Visitors that allows bloggers and users to get insights about the traffic on their blogs and content on Jeeran’s different services.
“Visitors”, features statistics and charts of the number of visitors each page/blog receives, with the […]

The First, The Best, The Only…

Wednesday, June 11th, 2008

There is a certain mindset that a number of businesses still have and marketing people seem to continue to base their efforts on, even though I think it’s quite a wrong and misleading approach; it’s the idea of claiming that they are the first, the best, the only or whatever other superlative they can come […]

Where Is Your Target Audience?

Monday, May 5th, 2008

A very big and important question that every entrepreneur faces, or that they must ask themselves if it doesn’t come naturally, is: What is their target audience?
In answering that question, entrepreneurs mainly get into details about certain demographics and break down their target market into numerous categories; which is all great, really necessary and very […]

The Tipping Point (Malcolm Gladwell)

Saturday, May 3rd, 2008

Every entrepreneur’s dream is to see their new product or service catch on, break into the mainstream and reach widespread adoption. Malcolm Gladwell’s book ‘The Tipping Point‘, published in 2002, talks about just that: the point where products, services, messages or ideas tip over and become a big success.
The book explores the concept of “epidemics” […]

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