MasterCard Survey: Jump In UAE Online Shopping Growth Rate

The percentage of respondents in the UAE accessing the Internet for shopping increased from 29% in 2009 to 42% in 2010 according to the results of a recent MasterCard survey on online shopping.

Results of the fourth survey on online shopping conducted by MasterCard also revealed that growth in the UAE is led by consumers within the age group of 25-44 years, while those in the 35-44 years age group also purchased more items and more frequently than others.

Involvement with online shopping also increased among women in the UAE, with 40% of respondents accessing the internet for online shopping in 2010, compared to 33% in 2011.

Categories leading the growth in the UAE in 2010 include airline tickets (74%) and hotel bookings (66%), followed by home appliances and electronic products (32%), clothing & accessories (34%), restaurants/home delivery of food (32%) and supermarkets/superstores (32%).

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MasterCard Survey: Online Shopping In UAE Peaks In Fourth Quarter Of 2008

United Arab EmiratesPer capita online shopping in the UAE reached $1,193 (Dh4,378) in the fourth quarter of 2008, making it the highest in the Asia/Pacific, Middle East and Africa region, according to the latest MasterCard survey.

Online shoppers made an average of 3.6 purchases in the fourth quarter of 2008, compared with 3.1 during the same quarter in 2007.

Shoppers in the UAE conducted 26% of their overall shopping online, and 59% of them splashed out on airline tickets – the number one purchase according to the report.

Around 37% of people surveyed bought home appliances and electronic products and 30% paid for hotel accommodation online.

Surprisingly, not only have UAE consumers shopped more frequently despite the economic situation, they’ve also showed an increased intention for future online shopping compared to a year ago, with 60% of respondents expressing that were “likely” or “very likely” to shop online.

[Source: Gulf News]