Mezed Expands Into Italian Market With BidBloom

BidBloomMezed, the online auctions site that was launched by Tunisian startup La Référence in mid-2007, and that seems to be doing pretty well, is expanding into the Italian market through its recent launch of an Italian version of the site called ‘BidBloom‘.

BidBloom, applies the same auctions system and logic used in the Tunisian site, as well as the new design that was recently introduced.

Mezed was previously reviewed here, with details about their system, and how their auctions system works, but in short the system used by it and BidBloom is as follows: Users get to buy a number of “bids”, that they then place on an item, raising its price by a certain predefined amount and adding time to the life of the auction. The winner then pays the final amount that was reached for the item.

BidBloom

Something I found weird about the Tunisian version is that the site is only open for auctions during working hours, meaning from 9AM to 6PM. The Italian version stays open a bit longer, from 8AM to 11PM.
But I still don’t get why an online service has to go on pause, and not enable people to bid whenever they feel like it. 

BidBloom

Mezed, Product Auctions Differently

MezedMezed is a Tunisian auction site that recently surfaced into the arena of online startups in Tunisia.

A number of Tunisian websites have already attempted to try and push through the idea of online auctions in Tunisia, get it popular, and attempt to make some money out of it. Examples off the top of my head are sites like: MoncefBay and EchriBay.
A lot of these services hang on for a while before fading away into Tunisian internet history. It just seems that the auction model just hasn’t taken off and worked up to now, for one reason or another.

Websites that approach the whole buying/selling thing through small classified ads seem to be doing a little better maybe, but nothing big enough to come close to real e-commerce yet.

Back to Mezed, they take on a new and different approach to the whole auctions system, taking out the sellers and auctioning off partner products themselves. Their system revolves solely around buyers competing to get the auctioned product at a cheap price.

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