The economic slowdown in the Middle East is expected to accelerate the growth of online advertising in the region, reported The National, as companies opt for less expensive web ads over pricey traditional media.
Advertising online costs fractions of what it costs to advertise via traditional media, and makes it easier to measure the impact of […]
According to estimative numbers released by Tunisian market research firm Sigma Conseil, that cover the first eight months of 2008, a total investment of 1.2 Million Dinars (US$ 930,000) has been made in online advertising, a third of which is by the Telecom sector, followed by the Financial and Automotive sectors.
The study shows that Tunisiana, […]
Algeria has recorded a 300% increase in internet advertising during the third quarter of this year, compared to the same period of 2007, reports Algerian daily Le Quotidien d’Oran. This large increase is estimated at 18.6 million Algerian Dinars (US$300,500), compared to only 22 million Algerian Dinars (US$355,500) in an annual spending last year.
The Internet has become one of the […]
Middle East businesses could be taking far greater advantage of the marketing power of the Internet.
‘Online advertising has been growing at more than 50% a year since 2004. Despite this frenetic increase the total last year came to just $35m, or less than 1% of what Middle East companies spend offline.’
The Queen Rania Center for Entrepreneurship and Google have announced a new seminar titled “Online Advertising in the Arab World: Impacts and Opportunities“, with Google Country Business Development Manager (UAE) Husni Khuffash.
The event will be taking place on August 21st (5:30 PM) at the Friendship auditorium in The Princess Sumaya University for Technology in Al […]
Madar Research reports that online advertising spend in the GCC-Levant region registered a growth twice the global rate in 2007. Travel/Hospitality and Real Estate sectors emerged as top online advertising spenders in the region during the past year with a combined outlay comprising nearly half (45%) of the total online spend.
As in previous years, the […]
IDC: Global Online Ad Spending to Hit $106B in 2011
Marketers worldwide will increase their spending in online ads at a 15 percent to 20 percent clip in the coming years, a growth rate that is “phenomenal,” IDC said Wednesday.
This year, global spending in online ads will reach US$65.2 billion, or about 10 percent of the […]
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Intel Capital, Intel’s investment arm, joined Dubai Silicon Oasis (DSO) by announcing its investment in Sphere Networks, an emerging Dubai-based startup specialising in next generation network management software.
» Global Entrepreneurship Week, November 17 - 23, 2008
