Noqoush Mobile Media Group, an Arab mobile advertising and mobile media monetization startup, announced concluding its first 3 million dollar investment round a couple of weeks ago. In a press release, the company stated that a group of Arab and Foreign angel investors invested in its technical capabilities and future visions aiming at developing a [...]
AdGoing is a Saudi based company that bills itself as an online ad marketplace, aiming to make it easy to buy and sell advertising online, giving advertisers and publishers a platform to find each other. The service supports both banner and text ads, as well as their variations. The system is mainly targeted at smaller [...]
Over the past few days, a number of articles sprung up about reports and predictions that have been announced by various parties, analyzing where the Internet stands today in the Arab world, and where they see it a few years from now. Here is a quick straight-forward round-up of these opinions, reports and projections: Present [...]
As several regional reports and studies have shown, online advertising in the Arab world is pretty much still in its infancy, with it only representing around 1% of total advertising spends in the region. Search advertising which is a relatively newer form of online advertising has just started making inroads into the market over the [...]
Arabic websites based in the Gulf are increasing in number but the locals are not using them much, according to experts discussing “Investing in Future Media” at the TMT Finance and Investment 2009 forum that was recently held at Sharq Village hotel in Doha, Qatar. The opening presentation at the forum expressed concern over the [...]
A recent survey shows that 87% of those involved in advertising or marketing for their organisations in the Middle East said that transparency in website visitor numbers and profiles of visitors would be influential in increasing their usage of the Internet for advertising.
More Middle East business people used mobile devices to hook on to the internet last month, compared with February 2007, while fewer used computers, a just released survey showed. The survey, presented to the Digital Marketing Conference in Dubai by the Dubai-based research company Real Opinions, said computers were still by far the main way [...]
Media experts believe that the current financial crisis, in tandem with the fast changing demographics of the region will turn as much as 80 per cent of advertising to digital platforms such as internet and mobile phones. Speaking at a conference, titled “Coping with Change, Yes, We can”, at the Dubai Press Club, some of the [...]
Cyber Gear, a UAE based web design and online marketing firm, has just launched DIYadsonline.com, a new “do it yourself” online ad creation, placement and performance analysis service for the Middle East. The service is targeted at advertisers who are on a budget, and need to cheaply put together an online display ad, and get it [...]
Regional spending on online advertising is expected to grow by 25-35 percent as a result of the downturn, as we witness a greater shift from print to online advertising.
