TigerFish Network Aims To compete With Google and Yahoo

Saturday, January 10th, 2009

H2O New Media, the UAE based social media agency, recently released a bit more details about its TigerFish Network, previously covered here. The TigerFish Network, is promoted as the first Middle East based social media advertising network, which will allow advertisers to target their online marketing strategy based on user profiles and user defined preferences. [...]

Report: MENA Advertising Growth To Double In 2009

Wednesday, December 10th, 2008

An industry report by ZenithOptimedia says 2009 advertising growth for the MENA region will grow by 10 percent, nearly the double of this year’s expected growth rate of 5.8 percent.

Middle East Economic Slowdown To Boost Online Advertising

Wednesday, November 19th, 2008

The economic slowdown in the Middle East is expected to accelerate the growth of online advertising in the region, as companies opt for less expensive web ads over pricey traditional media.

Up To August, 1.2 Million Dinars Invested In Online Advertising In Tunisia In 2008

Monday, October 13th, 2008

According to estimative numbers released by Tunisian market research firm Sigma Conseil, that cover the first eight months of 2008, a total investment of 1.2 Million Dinars  (US$ 930,000) has been made in online advertising, a third of which is by the Telecom sector, followed by the Financial and Automotive sectors. The study shows that [...]

Internet Advertising In Algeria Shows 300% Growth In Q3 2008

Thursday, October 9th, 2008

Algeria has recorded a 300% increase in internet advertising during the third quarter of this year, compared to the same period of 2007, reports Algerian daily Le Quotidien d’Oran. This large increase is estimated at 18.6 million Algerian Dinars (US$300,500), compared to only 22 million Algerian Dinars (US$355,500) in an annual spending last year. The Internet has become one of [...]

Middle East Businesses Missing Out On Online Marketing Power

Saturday, August 30th, 2008

Middle East businesses could be taking far greater advantage of the marketing power of the Internet.
‘Online advertising has been growing at more than 50% a year since 2004. Despite this frenetic increase the total last year came to just $35m, or less than 1% of what Middle East companies spend offline.’

Online Advertising in the Arab World: Impacts and Opportunities – August 21st – Amman, Jordan

Thursday, August 14th, 2008

The Queen Rania Center for Entrepreneurship and Google have announced a new seminar titled “Online Advertising in the Arab World: Impacts and Opportunities“, with Google Country Business Development Manager (UAE) Husni Khuffash. The event will be taking place on August 21st (5:30 PM) at the Friendship auditorium in The Princess Sumaya University for Technology in [...]

Madar Research Reports Growth In Online Advertising Spend

Wednesday, July 30th, 2008

Madar Research reports that online advertising spend in the GCC-Levant region registered a growth twice the global rate in 2007. Travel/Hospitality and Real Estate sectors emerged as top online advertising spenders in the region during the past year with a combined outlay comprising nearly half (45%) of the total online spend. As in previous years, [...]

Middle East & Africa Online Ad Spending Will Grow 29.8% By 2011

Thursday, June 26th, 2008

IDC: Global Online Ad Spending to Hit $106B in 2011 Marketers worldwide will increase their spending in online ads at a 15 percent to 20 percent clip in the coming years, a growth rate that is “phenomenal,” IDC said Wednesday. This year, global spending in online ads will reach US$65.2 billion, or about 10 percent [...]

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