In the first poll on StartUpArabia, the question to the readers was:
Do you think it’s important for startups to have blogs?
The result of reader voting came out as follows:
– 85% of readers thought it is definitely important for startups to have blogs.
– 15% of the readers thought that it wasn’t really necessary.
Personally, I share the opinion of the 85% who think it is important: At the very beginning of a startup’s life, it’s very important for the project team to be in touch with users, to communicate on what’s going on, and what new features they’ll be rolling out; creating buzz around their project, offering a transparency that garners users’ trust and builds a sense of community around it; getting as much feedback as possible from the people who are using their service/product daily; keeping their ears as wide open as possible, being flexible to integrate any interesting new ideas into their original plans and having discussions with people on what they really need and how the product can better serve them.
A blog is certainly one of the best ways out there to do all the above, and build a direct connection with your userbase, helping you to develop the best-suited solution for their needs, which would clearly translate into happier clients, good word-of-mouth marketing, which also means more clients, and therefore more success for your business.
