Wednesday, June 11th, 2008
There is a certain mindset that a number of businesses still have and marketing people seem to continue to base their efforts on, even though I think it’s quite a wrong and misleading approach; it’s the idea of claiming that they are the first, the best, the only or whatever other superlative they can come […]
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Friday, May 16th, 2008
One of the very good books I recommend for entrepreneurs aiming to launch the next big product or service, is Rules For Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services by Guy Kawasaki in collaboration with previous coauthor Michele Moreno.
Guy Kawasaki was former chief evangelist at Apple Computer, is currently Managing […]
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