“When you reach an obstacle, turn it into an opportunity. You have the choice. You can overcome and be a winner, or you can allow it to overcome you and be a loser. The choice is yours and yours alone. Refuse to throw in the towel. Go that extra mile that failures refuse to travel. […]
“Studying and listening to people’s reactions to the product, to how it’s packaged and how it’s priced, can make the difference between a thriving business and a warehouse of inert inventory. A product isn’t for everyone, it’s for someone.
— Seth Godin ; ‘The Big Moo‘
“Consumers will only be drawn to the smaller, less functional product if they perceive it to be more valuable than a bigger version of the product with more features. Thus the perception of quality becomes a critical factor when making the choice of less over more.
— John Maeda ; ‘The Laws of Simplicity‘
“The traditional path will get you only traditional results. And traditional results means performing the same as everyone else—being satisfied with mediocre or average levels.
— Mark Hughes ; ‘Buzzmarketing‘
“Tremendous power exists in the fact of continued improvement and the delivery of results. Point to tangible accomplishments—however incremental at first—and show how these steps fit into the context of an overall concept that will work. When you do this in such a way that people see and feel the buildup of momentum, they will […]
“I like to find (a) simple solutions (b) to overlooked problems (c) that actually need to be solved, and (d) deliver them as informally as possible, (e) starting with a very crude version 1, then (f) iterating rapidly.
— Paul Graham, Y Combinator ; ‘Six Principles for making new things‘
“The first step in achieving the impossible is believing that the impossible can be achieved. … “You don’t play it safe—you do something that scares you, that’s at the edge of your capabilities, where you might fail. That’s what gets you up in the morning.”
— Brad Bird, Pixar ; ‘Pixar’s Brad Bird on Fostering Innovation‘
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