Ras2Ras Social Rating Platform Acquired By Qatari Investor

ras2rasRas2Ras, the Yemen-based online social rating and comparison platform, that was previously covered here, has been acquired by Qatari investor Ahmed Alaji.

Ras2Ras, which was founded by Amad Almsaodi in 2008, was built around a very simple yet really interesting idea: putting any two comparable things against each other, and letting people vote on which they like best.

Now, even though the tool’s idea is very simple in principle, it could be used for a number of research and user engagement purposes by businesses, with the potential to be a source of some really interesting and useful insights and information.

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Ras2Ras Releases New Version Of Their Comparison Service

ras2rasRas2Ras, the comparison research service from Yemen; which is based on the simple of concept of putting any two comparable things against each other, and letting people vote on which they like best; has released a new version.

The new release comes with a slightly different new design and layout that still hangs on to the simplicity of the old one, but is just a bit more organized, more visually appealing and integrates their new features.

The service which is still in beta is looking more mature now, with the new design and a number of other previously hanging details ironed out.

Comparisons, or Battles as they’re called on the service, now end after 90 days. Then they can be found up in the site’s results section. Select battle results will also be highlighted by the Ras2Ras team on their blog and elsewhere on the web. 

Users can now also join discussions on battles, getting alerts whenever someone submits a reply on the discussion; making it easier for people to follow topics of interest to them.

Other little additions and tweaks have been added here and there, like the rotation of the latest comments on the homepage, the improved URL structure and the site becoming more search engine friendly.

Ras2Ras

Ras2Ras, Arabic Online Comparison Research Tool

ras2rasRas2Ras, which means “Head to head” in Arabic, is a new Arabic service from Yemen, which is built around a very simple yet really interesting idea: putting any two comparable things against each other, and letting people vote on which they like best.

These comparisons are called ‘battles’, and competing against each other we can find products, services, websites, people or anything really; and then through user voting we can find out which one the people prefer.

Users can also leave their comments on the battle, which can provide more insight into what people like about a certain ‘competitor’, or what they find negative about the other.

Anybody can register for free and start a new battle between two things for the people to vote on. Battles can be tagged for easier search, and users can also view all battles started by the same user.

Now, even though the idea is very simple in principle, it is very useful and really helps in a number of situations, some serious ones and others that could be for fun, which makes it all the more interesting.

The most obvious and interesting use is as a research tool; for example it can help businesses get people’s feedback on them with regards to their biggest competitor and understand why through the comments to better identify ways to build on their strengths and fill in their weakness gaps; The tool can also come in handy for a person wanting to buy a certain thing and not knowing which is best, and hoping that the community can help them out. And the list of examples where it can help in research can go on.

ras2ras screenshot

Ras2Ras was built by Yemeni internet solutions company Yemen Server. The design is pretty simplistic and straight-forward, focused on the battle and the vote, just like it should be. The service is available in Arabic only for the time being and is still in beta mode, as they’ll be rolling out more features.

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