Du Launches Full Track ‘Music on Demand’ Service In The UAE

duDu, the integrated telecom operator in the UAE, just announced the availability of Music on Demand, an online music service which allows du customers to download full track music content.

The initial launch of Music on Demand features over 2000 songs from Rotana’s leading Arabic artists, such as Husain Al Jassmi, Amr Diab, Elissa, Najwa Karam, Shireen and many more, made available for du customers to download on their mobile handsets or personal computers. All du customers who register for Music on Demand will receive free full track music downloads worth AED18.

du plan to grow their full track music library soon, to allow customers to download music from other genres and regions of the world through partnering with leading content providers.

Rotana, the leading provider of Arabic entertainment content in the region, signed an exclusive agreement with du in 2008 to offer all content from its library to du’s customers in the UAE. For as little as AED 6, du customers can purchase full music tracks via 3 new exciting channels – a web portal, a Mobile client, or a PC application. Once songs are purchased, customers can download the same song on any of these 3 channels mentioned above, making this an industry leading “Music on Demand” offering.

All the customer needs to do is to register at the website to get access to the service and start downloading music, streaming audio and video from Rotana channels and have access to the latest buzz and gossip in the Arabic entertainment world.