Tag: Social Media

Is social media marketing overrated?

nagi 3 Comments

There has been a lot of buzz lately about social media marketing (SMM), its impact on business, and the feeling of necessity for companies to have a social-media-marketing-strategy. So I wanted to share my opinion and raise some important questions. First, social media is not Facebook or Twitter. It’s way more than this. But considering we want to limit to most popular tools Twitter, Facebook and Blogging, I still fail to see the impact of SMM on real business measures. Here is my rationale. I will give the case for UAE, representing Arabia.

Twitter: How many Twitter users are there in UAE (the most connected country in Arabia with 76% internet penetration)? 40,000? How many of those are active? 20,000? (If you know specific figures, please let me know). UAE has 3,777,900 internet users. So, with a super successful Twitter campaign, the maximum number of users any business can attract is only 0.5% of internet users. Pretty small number, no?

Facebook: I will not refer to Facebook ads reach, because advertising is not marketing. How many fans did the biggest Facebook campaign attract in UAE? How many of those fans were active? The numbers I have seen were close to 30,000 of active fans (I cannot disclose the campaign for confidentiality purposes). Again, it’s a pretty small number, no?

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Folowen Releases Public Beta With New Features

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folowenFolowen, the social media search tool that aggregates social profiles of people and organization’s on several social media sites into one search result, and that was previously covered here, has just gone into public beta.

The tool makes it easier for users to follow a person or organization’s social web; be it a Facebook profile, page, group, a Twitter account, a LinkedIn profile, a YouTube channel …etc.

Currently, folowen uses Google AJAX Search API to find user profiles in 20 social media sites.

A number of new features have been introduced with this public beta, based on the feedback received from the private beta users, among them are:

– Search is now open without sign up.

– Search results will list up to 4 links for each service for you to browse through to find the account you want to follow.

– Direct Follow: It is now possible for you to directly follow the person/organization you searched for directly from the search results page. This feature is currently enabled for only four services (Twitter, YouTube, FriendFeed and Facebook) that you need to connect folowen to from your Settings/Direct Follow page.

folowen

Folowen, A New Social Media Search Tool (Private Beta Invites)

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folowenfolowen is a new social media search tool that just went live in private beta and enables users to search for the social profiles of different people and organizations on several social media sites, returning all found profiles in one search result.

The aim is to make it simpler for anyone to find and follow a person or organization’s social activities online, be it a Facebook profile, page or group; a Twitter account; a LinkedIn profile; a YouTube channel …etc.

Currently, folowen uses Google AJAX Search API to find  user profiles on 19 different social media sites including three Arab ones: Questler, Ikbis and Watwet.

Search is only the first piece in the bigger puzzle that folowen wants to build, and this ongoing private beta is concentrated on perfecting that to make sure that users are getting the right results for their searches. Once out of private beta, the search will be open to anyone without any need to sign up for the service. 

Signed up users also have the possibility of having their search history saved automatically so that they can go back to them and view their results at any time.

The next step after search will be to enable signed up users to link up folowen into some of the supported social services to be able to follow/connect right from folowen without having to go to that service. This obviously will only be available for services that have APIs that are open and allow this.

folowen

folowen doesn’t aim to be another social network now, or a social activity aggregator, just a facilitator to help people find and connect to each other over several platforms.

folowen is founded by the same team Jordan-based team that was behind Questler: Razan Khatib, Alma Khasawnih and Hassan Shahin.

If you’re interested in getting an invite to play around with folowen, just drop a little comment below and I’ll send you one as soon as possible.

H2O New Media Secures First Round of Funding From Equinox International

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H2O New MediaH2O New Media, the technology company focused on Enterprise Social Media applications in Dubai, has confirmed its first round of funding from Equinox International. A deal between H2O New Media and Equinox International was signed following months of negotiations as the two companies weighed inflation and market stability.

The size of the investment hasn’t been made public, but it has been described as a significant one, and H2O New Media is looking at the investment as an opportunity for growth and expansion of its operation within the MENA and APAC regions.

H2O New Media was established in 2007, as one of the leading social media software companies in the Middle East which focuses on developing niche communities within vertical industry sectors.

The company plans to further advance into key markets across the MENA region, with immediate plans to open new offices in Oman, and then an APAC office based in the Philippines.

“We have been following H2O New Media for a while and I am pleased that we have managed to come to agreeable terms and have secured a stake in the future of the company. The team has very strong background of building companies to 100M dollar plus valuations and H2O New Media has the credibility and potential to achieve this position in the market. They have been working continuously over the past 2 years to develop a number of niche portal applications that will really shake up the MEA online market whilst still providing value for businesses and consumers alike. We prefer to keep the details of our capital investment confidential but I would say it is a sizable commitment on our part and we are determined to assist H2O New Media in its positioning as a leading MENA player within the online & mobile data sectors” said Osama Qadan – Principal Partner, Equinox International.

“Although market conditions have been deteriorating and discouraging our company seems to have bucked the trend by focusing on innovation. We are fortunate to secure funding from a partner who is set to become an integral part in our expansion plans across the MENA region. Having representation in the UAE, Saudi Arabia and Egypt as well as a significant telecommunications footprint made Equinox International our preferred investor and an ideal business partner who will work with us to rapidly scale our operations and translate our products into Arabic for the larger markets. As we deliver product and develop partnerships with the regions mobile telecommunications providers our intention is to be aggressive in the market and compete with key players such as Yahoo and Google. H2O New Media has created a significant wave in a short period of time and we are committed to maintaining a strong regional presence and market share in this sector” said Mr. Steve Vaile, CEO, H2O New Media.

H2O New Media To Launch ‘Tiger Fish’ Social Media Advertising Platform

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H2O New MediaDubai-based H2O New Media announced plans to launch the region’s first dedicated social media advertising platform next month, allowing advertisers to target users based on their online community profile.

The platform, called Tiger Fish, is planned to offer advertising services similar in concept to those provided by Facebook and MySpace.

“The Middle East is the second-fastest growing market for social media behind Africa,” Steve Vaile, the chief executive and founder of H2O New Media, told The National. “I think the region needs its own online advertising platform, which is why we have been developing the Tiger Fish network. It will allow advertisers to target the users who want to view their ads.”

Although Tiger Fish claims to have access to more than 300,000 locally based consumers on both English and Arabic content platforms, Mr Vaile said the focus would be mostly on those who speak English. The new platform would offer businesses that previously would have taken products from the US or Europe the opportunity to have local support and consultancy. “There’s a lot that goes into an application like this.”

There isn’t much more detail out there about Tiger Fish yet, but my understanding is that it’s based around the different social media communities H2O New Media has built, leveraging the database of different user profiles in this network of online community services to offer advertisers the chance to target specific segments more precisely.

Muxlim Wins World Summit Awards Nomination

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MuxlimAt the Mindtrek conference in Tampere,  Muxlim, an online Muslim social media community service, was awarded the World Summit Awards Finland nomination in the “e-Inclusion & Participation” category.

This award gives the company the opportunity to compete in the WSA 2009 with some of the world’s best e-Content and innovative ICT applications.

Muxlim was founded by UAE raised Mohamed El-Fatatry and Pietari Päivänen in December 2006. The company aims to provide cutting-edge services to the Muslim-Lifestyle Market around the world. 

Muxlim WSA Award

The World Summit Award (WSA) is the global initiative to select and promote the world’s best e-Content and innovative ICT applications. WSA was started in 2003 in the framework of the United Nations’ World Summit on the Information Society (WSIS) as a contribution of the Austrian Government to the global effort to bridge the digital divide and close the content gap. WSA activities include national contests and selections of best practice, a global contest held every 2 years and content-focused national and international conferences with exhibitions — the WSA Road Show.

WSA works to strengthen entrepreneurship within content industries and to bring about economic and cultural development through the creative use of ICTs. It supports the UN Millennium Development Goals of ending poverty, hunger and disease, saving the environment and giving a fair share to women.

WSA is an invitation project and a global activity for all who share the understanding of the crucial importance of excellent e-Content creation within the information society. Partners in over 160 UN member states are actively involved in WSA.

Muxlim founder Mohamed El-Fatatry is one of the speakers at SIME Denmark in Copenhagen on November 6th, and at The New Media Event in Dubai, taking place from 14-18 December. 

# Muxlim

UAE Second Most Socially Networked Country In The World

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SynovateA recent worldwide survey by market intelligence firm, Synovate, revealed that 58% of people don’t know what social networking is, plus over one third of social networkers are losing interest.

Over 13,000 people between the ages of 18 and 65 in seventeen markets around the world took part in the survey.

Across these 17 markets surveyed, 42% of people know what online social networking is, which leaves 58% in the dark… either saying ‘no’ or ‘don’t know’.

Overall, 26% across the markets surveyed are members of social networking sites. This peaked with the Netherlands at 49%, United Arab Emirates (UAE) at 46%, Canada at 44% and the US at 40%.

Synovate’s Managing Director for the UAE, George Christodoulides, says: “The popularity in the UAE makes sense. It is a place that’s very connected to the world; a hub for cultures, business and people.”

“These sites also offer a way for people to meet — online — in a society where traditionally men and women don’t always mix freely.”

The survey also asked social networkers to name the sites they belong to. Some markets seemed to favour multiple memberships and some seemed to stick to one or two major ones. The markets where social networking aficionados favour signed up for many sites are UAE, India, Indonesia, and Bulgaria.

Thirty seven percent of all people from the UAE, 35% of South Africans and 29% of Taiwanese agreed that they had more friends online than they have in the ‘real’ world.

On a global level, users did have some reservations about social networking, with 51% saying they were aware of the dangers of social networking such as identity theft, and 36% of respondents saying they were losing interest in social networking.

# Synovate Social Networking Survey Results