Is social media marketing overrated?

Thursday, August 26th, 2010

There has been a lot of buzz lately about social media marketing (SMM), its impact on business, and the feeling of necessity for companies to have a social-media-marketing-strategy. So I wanted to share my opinion and raise some important questions. First, social media is not Facebook or Twitter. It’s way more than this. But considering [...]

Folowen Releases Public Beta With New Features

Tuesday, June 23rd, 2009

Folowen, the social media search tool that aggregates social profiles of people and organization’s on several social media sites into one search result, and that was previously covered here, has just gone into public beta. The tool makes it easier for users to follow a person or organization’s social web; be it a Facebook profile, page, group, [...]

Folowen, A New Social Media Search Tool (Private Beta Invites)

Sunday, May 31st, 2009

folowen is a new social media search tool that just went live in private beta and enables users to search for the social profiles of different people and organizations on several social media sites, returning all found profiles in one search result. The aim is to make it simpler for anyone to find and follow [...]

H2O New Media Secures First Round of Funding From Equinox International

Tuesday, March 3rd, 2009

H2O New Media, the technology company focused on Enterprise Social Media applications in Dubai, has confirmed its first round of funding from Equinox International. A deal between H2O New Media and Equinox International was signed following months of negotiations as the two companies weighed inflation and market stability. The size of the investment hasn’t been [...]

H2O New Media To Launch ‘Tiger Fish’ Social Media Advertising Platform

Tuesday, December 30th, 2008

Dubai-based H2O New Media announced plans to launch the region’s first dedicated social media advertising platform next month, allowing advertisers to target users based on their online community profile. The platform, called Tiger Fish, is planned to offer advertising services similar in concept to those provided by Facebook and MySpace. “The Middle East is the second-fastest [...]

Muxlim Wins World Summit Awards Nomination

Monday, October 20th, 2008

At the Mindtrek conference in Tampere,  Muxlim, an online Muslim social media community service, was awarded the World Summit Awards Finland nomination in the “e-Inclusion & Participation” category. This award gives the company the opportunity to compete in the WSA 2009 with some of the world’s best e-Content and innovative ICT applications. Muxlim was founded [...]

UAE Second Most Socially Networked Country In The World

Tuesday, September 30th, 2008

A recent worldwide survey by market intelligence firm, Synovate, revealed that 58% of people don’t know what social networking is, plus over one third of social networkers are losing interest. Over 13,000 people between the ages of 18 and 65 in seventeen markets around the world took part in the survey. Across these 17 markets surveyed, 42% of [...]

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