H2O New Media, the UAE based social media agency, recently released a bit more details about its TigerFish Network, previously covered here.
The TigerFish Network, is promoted as the first Middle East based social media advertising network, which will allow advertisers to target their online marketing strategy based on user profiles and user defined preferences. This advertising network will be offered to H2O New Media customers and publishers, giving them an opportunity to generate revenues from their online publications and social media websites.
The TigerFish Network will be implemented across all social communities owned and operated by H2O New Media and those of its customers.
H2O New Media hopes TigerFish will enable it to strongly compete with companies like Google and Yahoo, hoping that by being a local online advertising network that crosses different social media channels, they can provide a higher rate of return for publishers in the region, offering them targeted regional advertising based on users profiles.
“In 2009, the focus for TigerFish Network will be to expand our advertising sales team and recruit local publishers into the network. Our aim is to work with existing social media platforms in the UAE and into migrating them from Google on to TigerFish Network. We foresee significant workload in this transition however our relationships with media and PR agencies in this market is expected to boost the launch of this platform. We will compete directly with Google for a share of the UAE’s online advertising market as we are leaders of social media development and we provide a holistic and consultative service to clients and users” said Mr. Steve Vaile, CEO and Founder, H2O New Media.
The TigerFish Network is scheduled to open business by mid January 2009. The product is currently implemented on a number of social media platforms with a reach of over 300,000 unique users per month across a mix of platforms.